LIRONIE’s name was in fact crafted for its customers, the kind of people who are uncomplicated, lovers of life and beauty. Those who shine of their own light, of a contagious brilliance, that can make everyone smile with elegance and witty humor. Those who are conscious of their role in today’s ever-changing world and in whose hands the most humble object becomes an inestimable treasure, shifting from being forgotten to being wanted by many. The essence of fashion.  

To live up to its potential customers’ expectations and standards, LIRONIE uses upcycled leather from luxury houses' leftovers to create limited edition pieces, which are hand-made locally, making the most of French leather craftsmanship, envied internationally for its high-quality finish. Moreover, being committed against waste and overproduction, LiRONIE’s goods are made on reservation only, still ensuring a swift delivery but respecting the labor rhythm that goes into it. Communication is pivotal to the brand, hence the final customer receives constant updates about the production process timeline until the product is delivered.

All of LIRONIE’s designs include a signature clasp, made of what many would consider an ordinary object: a clothespin. LIRONIE’s clothespin clasp is inspired by Marcel Duchamp’s ready-made concepts and memorable humor: take a simple object everyone knows, put it in a different context, and give it a sense of preciousness. Therefore this ready-made object is stripped of its everyday purpose and sublimated by a refined design and metal finishing, becoming a disruptive representation of LIRONIE’s DNA.